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Good practice Imported

Mastercard Touch Card — Edge Notches Let Blind and Partially Sighted People Tell Card Types Apart by Touch

United States of America · Purchase · See the United States of America profile

Top 100% 12/100 · Ask Evidence Copilot about this practice

A card standard with a distinct edge notch per card type (round credit, squarish debit, triangular prepaid) so blind users can identify and orient cards unaided; designed for existing terminals, but public outcome evaluation is lacking.

Details

Promoter
Mastercard (with IDEMIA; vetted by RNIB and VISIONS/Services for the Blind and Visually Impaired)
Period
2021–present (announced October 2021)
Keywords
payments, inclusive design, tactile accessibility, vision impairment

Description

In October 2021 Mastercard introduced the Touch Card, an accessible card standard for blind and partially sighted people. A notch on the card's short edge identifies the card type by touch: a round notch for credit, a broad squarish notch for debit and a triangular notch for prepaid. The notch also helps users orient the card when inserting it into terminals.
The standard was co-designed with IDEMIA and the concept was vetted and endorsed by the UK's Royal National Institute of Blind People (RNIB) and VISIONS/Services for the Blind and Visually Impaired in the US. It was designed to work with existing point-of-sale terminals and ATMs so that issuers can adopt it without hardware changes.
Evidence caveat: the publicly available material found is the 2021 announcement and trade-press reprints of it. No independent evaluation of user outcomes, adoption numbers or issuer take-up was located, so impact is unproven. It is included as a documented low-cost inclusive-design standard whose benefits rest on user-organisation endorsement rather than measured results.

Read the full analysis: https://ibsintelligence.com/ibsi-news/mastercard-launches-accessible-cards-for-blind-and-partially-sighted-people/

Implementation

Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.

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Data sources

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