Since 2015, University of Cape Town researchers and small-scale fishers have co-designed the ABALOBI app suite — large icon-based controls usable with cold, wet hands and low literacy — reaching 271 active fisher users and thousands more along the value chain.
271
Active fisher app users
5,700+
Fishers reached directly (programme-wide)
18,000+
Fishers/buyers reached indirectly
Details
Maturity
Scaling
Promoter
ABALOBI
Period
2015–present
Keywords
fisheries, digital inclusion, co-design
Context
ABALOBI began in 2015 as a participatory-action-research project at the University of Cape Town, co-founded by Dr Serge Raemaekers, to give South Africa's small-scale fishers a digital tool for logging catches, expenses and sea conditions.
Activities
The design process treated fishers as co-designers: large tap targets and icon-based navigation usable with cold, wet or numb hands, works offline, and was iteratively refined with fishing communities rather than built and handed over.
Results
The ABALOBI Fisher app is used by 271 small-scale fishers, with the wider programme reporting over 5,700 fishers reached directly and more than 18,000 fishers and seafood buyers reached indirectly.
Conclusions
The gap between 271 active core-app users and much larger 'reached' value-chain figures is worth noting honestly: deep co-designed adoption still covers a modest number of primary users.
Implementation
Indicative cost
Low (< €50k) — University-led participatory-action-research project since 2015; specific development/running costs not published.
Time to results
Long (> 3 years) — Began 2015; 2025 Ocean Exchange finalist; extending to Seychelles.
Staffing & skills
University of Cape Town participatory-design researchers, small-scale fisher co-designers
Conditions for success
iterative co-design with fishing communities as design partners, not end users
offline-first design for low-connectivity coastal areas
large icon-based controls usable with cold/wet hands and low literacy
Common failure modes
gap between 271 active core-app users and much larger 'reached' value-chain figures — deep co-designed adoption still modest in absolute numbers
Do you run this practice?
Claim it —
verified implementers get a public contact pathway and can propose corrections.
Data sources
Where this practice's information was retrieved from, and when.
Cambodia's first mobile money service redesigned around icon-driven, over-the-counter transactions after feature phones couldn't render Khmer script and many rural, …