ChatGPT-Based Virtual Admissions Office — Three Peruvian Public Universities Automate Applicant Support

Peru's public university admissions offices traditionally rely on phone calls and in-person visits, creating long waits at peak enrolment periods; researchers from Universidad Nacional Mayor de San Marcos, Universidad Nacional Pedro Ruiz Gallo and Universidad Nacional Intercultural de la Amazonía built what they describe as the first ChatGPT-based conversational system for a public university's admissions office.
The assistant handles applicant, parent/tutor and external-inquiry traffic; in the reported deployment, students made up 72% of users, parents/tutors 18% and external applicants 10%.
Measured results included response times under two minutes (an over 80% reduction versus traditional channels), 92% response accuracy, 95.2% sensitivity and 75% specificity, and a Net Promoter Score that rose from 25 to 70; satisfaction was 86% among students, 75% among parents/tutors and 78% among external applicants.
The 75% specificity figure signals a non-trivial misclassification rate on some query types, and the study covers a single deployment cycle at one institution's admissions office, with no independent replication reported yet.

Read the full analysis: https://www.iieta.org/journals/isi/paper/10.18280/isi.300411