Grenada Tourism Cluster — Compete Caribbean-Funded Destination Rebranding (2013–2015)

From 2013, the Grenada Tourism Authority and the Grenada Hotel and Tourism Association used Compete Caribbean Partnership Facility funding - the IDB-housed regional private-sector competitiveness programme - to rebrand the island's tourism proposition and build shared marketing tools and campaigns for the hotel cluster.
Official arrivals data reported by the Caribbean Journal show Grenada tourist arrivals rising 18.4% in 2014 to roughly 133,500, the fastest growth of any CARICOM member that year; a 2016 independent evaluation of the Compete Caribbean programme, drawing on interviews with the Grenada Tourism and Hotel Association, put stayover arrivals at about 88,000 in 2013 and 136,000 in 2015 - a cumulative rise of roughly 30% - with higher hotel occupancy allowing member properties to add staff.
The programme's own evaluators cautioned that the gains cannot be attributed to marketing support alone: 2014 also saw the debut of a new Sandals resort on the island, and the evaluation explicitly flags that external factors likely contributed alongside Compete Caribbean's rebranding and campaign funding.

Read the full analysis: https://www.caribjournal.com/2015/02/12/grenada-reports-18-4-percent-increase-in-tourist-arrivals/