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Good practice Imported

TransEmpregos — Brazil's Job-Matching Platform for Transgender Workers

Brazil · São Paulo · See the Brazil profile · See the São Paulo profile

Evidence: Descriptive / self-reported Top 60% 68/100 · Ask Evidence Copilot about this practice

TransEmpregos is Brazil's oldest free job-matching platform for transgender people, linking CVs to employers like Carrefour, IBM and Atento. Since 2013 it has registered 24,000+ trans jobseekers, though it reaches only a fraction of those excluded from formal work.

24,000+
Registered jobseekers (by early 2020s)
1,000+
Partner companies (by early 2020s)
797
Job placements in 2020 (2020)
1,000+
Trans staff hired by Atento
300
CVs registered, first year

Details

Maturity
Established
Promoter
TransEmpregos
Period
2013–present
Keywords
LGBTQ+, transgender inclusion, employment, digital platform, diversity & inclusion training

Context

TransEmpregos is a non-profit online platform founded in São Paulo in 2013 by lawyer Márcia Rocha together with businesswoman Maitê Schneider, cartoonist Laerte Coutinho, psychoanalyst Letícia Lanz and activist João W. Nery, launched publicly in August 2014. It lets transgender and travesti Brazilians register a CV for free and lets partner employers post vacancies and access free internal training on trans-inclusive hiring and workplace practices.

Objectives

The platform addresses a labour market in which, according to the trans-rights association Antra, roughly 90% of trans people in Brazil are pushed into informal sex work because formal employers will not hire them.

Activities

Beyond free CV-matching, TransEmpregos has expanded into training courses and HR consulting for partner companies on trans-inclusive hiring and workplace practices.

Results

The platform grew from a single hire and 300 CVs in its first year to more than 24,000 registered jobseekers and over 1,000 partner companies by the early 2020s; 797 people were placed into jobs in 2020 alone. Large employers including Carrefour, IBM, Pão de Açúcar, Chilli Beans and the call-centre firm Atento (which alone has hired over 1,000 trans staff) now recruit through the platform.

Conclusions

Evidence is mainly self-reported growth statistics amplified by credible Brazilian and international press (Correio Braziliense, Projeto Draft, AFP) rather than an independent impact evaluation, so outcomes such as job retention or wage progression are not formally tracked. The scale of need also dwarfs the platform's reach: Brazil recorded 140 murders of trans and travesti people in 2021 alone — the highest total of any country for the 13th consecutive year — underlining that a job-matching website addresses only one part of a much larger structural exclusion.

Implementation

Indicative cost
Low (< €50k) — Operates as a free online platform for jobseekers; costs/funding model not detailed in source, though the organisation has since added paid-adjacent training and HR consulting services for partner companies.
Time to results
Long (> 3 years) — Founded 2013, publicly launched August 2014, operating continuously to the early 2020s per most recent press reporting.
Staffing & skills
Founders: Márcia Rocha (lawyer), Maitê Schneider (businesswoman), Laerte Coutinho (cartoonist), Letícia Lanz (psychoanalyst), João W. Nery (activist), Partner-company HR teams receiving free trans-inclusive hiring training

Conditions for success

  • Free CV registration for jobseekers combined with free trans-inclusive hiring training for partner employers
  • Partnerships with large national employers (Carrefour, IBM, Pão de Açúcar, Chilli Beans, Atento) providing real hiring volume

Common failure modes

  • Reach remains a small fraction of Brazil's trans population facing labour-market exclusion
  • No independent evaluation exists to verify job retention or wage progression

Where it fits

Governance type
non-profit / civil-society platform
Scale
national (Brazil)
Income level
upper-middle-income (Brazil)

Commonly funded by

Philanthropic / foundation funding

Indicative funding routes for practices of this type — always check each programme's current calls and eligibility rules.

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Data sources

Where this practice's information was retrieved from, and when.

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