Click & Connect
United Kingdom
The Click and Connect centres aim to increase digital access throughout Scottish communities and open up a range of opportunities …
Good practice
Imported
★ 52
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Wiltshire Online
United Kingdom · Trowbridge · Local · See the United Kingdom profile
The Wiltshire Online programme is designed to provide a fibre broadband service to those premises that commercial providers consider to be financially non-viable. Without Wiltshire Council’s considerable investment, approximately 40% of Wiltshire would not today have access to fi
80,000+
Premises reached with fibre broadband, Phase 1 (from Jan 2013)
10,000+
Premises reached with fibre broadband, Phase 2 (from Mar 2016)
7,000+
Additional premises targeted with Ultrafast broadband, Phase 3 (by end 2021)
~40%
Share of Wiltshire premises dependent on Council investment for fibre access
Details
- Maturity
- Established
- Promoter
- Wiltshire Council — website
- Type
- Service
- Status
- Ongoing
- Target groups
- Elderly people, Marginalised young people and children, Migrants, People with disabilities, Unemployed and those facing social problems
- Period
- 2013-01-01
- Keywords
- digital inclusion, broadband, access
Context
Wiltshire Council invested directly in fibre broadband rollout from 2012 to reach premises commercial providers considered financially non-viable, estimating that without this investment about 40% of Wiltshire would lack fibre access.
Results
Phase 1 (BT contract, Jan 2013) reached over 80,000 premises; Phase 2 (BT contract, Mar 2016) reached a further 10,000+ premises; Phase 3, backed by £2m from BDUK's South West Ultrafast Fund plus £1m match funding from SWLEP, aimed to bring Ultrafast broadband to 7,000+ further premises by end of 2021 via contracts with Gigaclear and BT.
Implementation
- Indicative cost
- Very high (> €5M) — Phase 3 alone drew £2m from BDUK's South West Ultrafast Fund plus £1m local match funding; Phases 1-2 required a multi-year council-funded BT contract.
- Time to results
- Long (> 3 years) — Rollout ran in three phases from 2012/2013 through end of 2021.
- Staffing & skills
- Wiltshire Council digital infrastructure team, Contracted network builders (BT/Openreach, Gigaclear)
Conditions for success
- Public co-investment where commercial rollout is not financially viable
- Competitive procurement (ITT) to secure delivery partners
- Blended national/local/LEP funding (BDUK South West Ultrafast Fund, SWLEP match funding)
Commonly funded by
National / regional programmes
Indicative funding routes for practices of this type — always check each programme's current calls and eligibility rules.
Do you run this practice? Claim it — verified implementers get a public contact pathway and can propose corrections.
Data sources
Where this practice's information was retrieved from, and when.
- MEDICI / Digital Inclusion Atlas — accessed 2026-06-14
- Practice website — accessed 2026-06-14
- Information source — accessed 2026-06-14
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