Fable — Accessibility Testing and Co-Design with People with Disabilities
Canada
Toronto startup Fable pays people with disabilities to test and co-design digital products, working with Microsoft, Meta and Walmart. It …
Israel · Tel Aviv · See the Israel profile · See the Tel Aviv profile
Evidence: Descriptive / self-reported Top 24% 92/100 · Ask Evidence Copilot about this practice
Israeli NGO Access Israel, founded 1999, sends trained teams of testers with disabilities as covert 'mystery shoppers' to audit businesses' physical and digital accessibility — over 300 paid assessments completed by 2021 — and trains municipal and business staff.
Access Israel was established in 1999 as the first Israeli non-profit organisation dedicated to accessibility and inclusion, working in a country where an estimated 1.6 million people — about 18% of the population — live with a disability.
Since around 2018 the organisation has run a mystery-shopper accessibility testing programme: teams typically include a tester who is blind, one with a hearing disability, one who uses a wheelchair and one with a non-visible disability, who covertly assess a business or public service's physical and digital accessibility. It also runs an Accessibility Training Center that trains municipal and business staff to deliver accessible face-to-face, phone, internet and event services.
By 2021 the programme had completed more than 300 paid assessments, priced between €200 and €550 depending on scope, with many client organisations repeating the assessment annually or twice a year to track progress.
The fee-based assessment model may put repeated testing out of reach for smaller businesses, and the 300-plus assessment count is reported by Access Israel itself; external corroboration comes from third-party award/registry listings (Zero Project, WEF) rather than an independent audit of that figure.
Own resources / municipal budget
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