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Good practice Imported

BBVA Perú's Accessible Mobile Banking App — First in Latin America Designed for Blind Customers

Peru · Lima · See the Peru profile · See the Lima profile

Evidence: Descriptive / self-reported Top 68% 56/100 · Ask Evidence Copilot about this practice

BBVA Perú became the BBVA Group's first Latin American bank with an accessibility-focused mobile app for blind and visually impaired customers, building on a Spain pilot co-designed with a disability-led accessibility consultancy.

50+ people with disabilities
Pilot group size (Spain design phase) (pre-2018)
6,300+ ATMs
ATM network covered (Spain) (2018)
800,000 people (2.64% of population)
Target population with visual-disability certificate (Peru) (as of 2023)
BBVA Perú's Accessible Mobile Banking App — First in Latin America Designed for Blind Customers

Details

Maturity
Established
Promoter
BBVA Perú
Period
2018–2023
Keywords
financial inclusion, digital banking accessibility, assistive technology

Context

In 2018, BBVA Spain launched 'BBVA for Everyone', an app letting visually impaired customers arrange cash withdrawals remotely and navigate by GPS to the nearest of 6,300+ ATMs, authenticating by PIN on arrival; it was developed over a year with Ilunion Tecnología y Accesibilidad and tested with a pilot group of more than 50 people with disabilities before launch.

Objectives

Building on that model, BBVA Perú set out to become the first bank within the BBVA Group in Latin America to offer an accessible app for blind customers, targeting the approximately 800,000 Peruvians (2.64% of the population) who hold a permanent visual-disability certificate.

Activities

Reported in May 2023, the Peruvian version lets users register, check balances and transaction history, pay credit cards (BBVA or other banks), and use interoperable digital-wallet transfers via Plin.

Results

As of publication, neither BBVA nor independent Peruvian banking press had released user-adoption figures, satisfaction data or an independent accessibility audit for the Peru rollout.

Conclusions

The record consists of company statements and trade-press coverage describing the feature set, not a measured evaluation of reach or impact.

Implementation
Indicative cost
Medium (€50k–€500k) — Peru's rollout adapts an accessibility feature set and design process already built and validated in Spain, likely lowering incremental development cost relative to building from scratch.
Time to results
Medium (1–3 years) — The originating Spain app was developed over about a year, culminating in a 2018 launch; the Peru version was reported live in May 2023, roughly five years after the Spain original.
Staffing & skills
BBVA Perú (bank), Ilunion Tecnología y Accesibilidad (Spain co-design partner for the original app)

Conditions for success

  • Reusing a design and feature model already tested and launched in Spain (BBVA for Everyone)
  • The original Spain app was built over a year with accessibility specialist Ilunion and tested with a 50+ person disability pilot group
  • Interoperability with the national Plin digital-wallet network in Peru

Common failure modes

  • No independent accessibility audit published for the Peru rollout
  • No user-adoption or satisfaction figures disclosed since the May 2023 launch

Where it fits

Governance type
private multinational bank, group-wide rollout to a national subsidiary
Scale
national (Peru), part of BBVA Group's Latin American operations
Income level
upper-middle-income

Commonly funded by

Own resources / municipal budget

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Data sources

Where this practice's information was retrieved from, and when.

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