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Good practice Imported

Digital-Literacy Training for Mahsoly App Adoption Among Smallholder Farmers

Egypt · Minya · See the Egypt profile

Evidence: Randomised controlled trial Top 54% 72/100 · Ask Evidence Copilot about this practice

A randomised trial with 2,900 Egyptian smallholder farmers found classroom-based digital-literacy training raised uptake of the government's Mahsoly price-monitoring app by 20 points and farmer trust by up to 13 points, outperforming costlier 'edutainment' formats.

2900 farmers
Trial sample size
20 percentage points
Increase in app uptake (classroom training vs. control)
18 percentage points
Increase in app utilisation (classroom training vs. control)
8-13 percentage points
Increase in farmer trust in digital tools (all training variants)

Details

Promoter
IFPRI, Egypt's Ministry of Agriculture and Land Reclamation, and GIZ
Period
2023-2026
Keywords
agriculture, digital literacy, behavioural science, ICT4D

Context

Egypt's Ministry of Agriculture and Land Reclamation, with GIZ's Egyptian-German Agriculture Innovation Project, built the Mahsoly crop-price and marketplace app; IFPRI and Wageningen University researchers ran an RCT with 2,900 smallholder farmers in Minya and Benisuef governorates (2023-2026) to test digital-literacy training formats.

Results

Standard classroom-based digital-literacy training raised app uptake by 20 percentage points and utilisation by 18 percentage points versus the control group, and all three training variants (classroom, video edutainment, live-drama edutainment) raised farmer trust in digital tools by 8-13 percentage points.

Conclusions

Low-cost classroom training matched or outperformed the more elaborate and costlier edutainment formats on several outcomes, an evidence-based finding for governments budgeting digital-literacy rollouts alongside e-agriculture platforms.

Implementation

Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.

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Data sources

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