#FreetownTheTreeTown — Digital Incentive Model for Urban Reforestation

#FreetownTheTreeTown is a city-run pilot testing a digital incentive-and-verification model for urban reforestation as a climate-resilience and flood-mitigation tool, launched by Freetown City Council under Mayor Yvonne Aki-Sawyerr in 2020 as part of the Transform Freetown strategy.

To restore urban forest cover for climate resilience and flood mitigation by incentivising verified tree-planting and survival through mobile technology and micropayments.

Community-based growers use the TreeTracker app (built by nonprofit Greenstand) to create a geotagged digital record with photo for every tree planted, then periodically revisit each tree to water it and verify survival; growers receive mobile-money micropayments tied to verified survival. The programme is co-financed by the World Bank and Global Environment Facility through the Resilient Urban Sierra Leone Project, spanning 13 water catchment areas and 113 reforestation sites. Verified trees also generate 'impact tokens' sold to corporations and institutions seeking to meet climate targets, with proceeds intended to fund further planting.

The programme won the 2021 Bloomberg Philanthropies Global Mayors Challenge, one of 15 winning cities receiving US$1 million over three years (2022-2024), and was a 2023 Earthshot Prize finalist. As of the most recent reporting, over 950,000 trees have been planted, digitally tracked and cared for, against an original goal of 1 million by 2022 and a revised long-term target of 5 million trees by 2030 to restore 5,000 hectares of urban forest; the programme also reports over 550 short-term jobs created in its first phase, prioritising vulnerable women and youth.

Academic commentary in The Conversation specifically criticised the underlying carbon-offset-token financing model as unlikely to generalise to other African cities and raised broader scepticism about carbon-offset schemes' real climate impact — a substantive critique of the model's core financing innovation rather than just its execution. Cumulative planting and survival-rate figures beyond the independently-reported early phases come primarily from the programme's own communications rather than third-party audit.