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Good practice

“Move to Vilnius” talent campaigns + International House Vilnius

Lithuania · Vilnius · See the Lithuania profile

Vilnius pairs bold, insight-led talent campaigns (e.g. “Got fired by Meta or Twitter? Move to Vilnius”) with International House Vilnius, a one-stop relocation centre serving ~1,300 people a month.

1,300 people/month
People served monthly by International House Vilnius
“Move to Vilnius” talent campaigns + International House Vilnius

Details

Maturity
Established
Promoter
Go Vilnius (city development agency)
Period
2018–present
Keywords
Talent attraction, city branding, relocation

Context

Go Vilnius, the city's development agency (Lithuania), runs a talent-attraction strategy combining bold, message-tested marketing campaigns with relocation infrastructure, active since 2018.

Objectives

To attract global tech talent to Vilnius and support their relocation and integration.

Activities

Insight-led campaigns target global tech talent, most famously the 2022 'Got fired by Meta or Twitter? Move to Vilnius' posters placed near tech company HQs in London during big-tech layoffs. International House Vilnius runs in parallel as a one-stop shop for professional relocation and integration.

Results

The campaigns generated large earned-media reach, and International House Vilnius serves around 1,300 people each month.

Implementation

Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.

Data sources

Where this practice's information was retrieved from, and when.

Attachments

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