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Good practice Imported

Parivartan — Coaching Boys Into Men, a Cricket-Based Bystander Programme

India · Mumbai · See the India profile · See the Mumbai profile

Evidence: Quasi-experimental Top 42% 74/100 · Ask Evidence Copilot about this practice

Cricket coaches in Mumbai held brief weekly talks on respect and gender equity with adolescent athletes. A controlled evaluation of 309 boys across 46 schools found significantly greater attitude gains among trained-coach teams, with only marginal bystander gains.

309 boys aged 10-16
Athletes surveyed (baseline to 12-month follow-up)
46 schools
Schools in study (study period)
27 schools
Schools with Parivartan-trained coaches (study period)
19 schools
Comparison schools (study period)
Parivartan — Coaching Boys Into Men, a Cricket-Based Bystander Programme

Details

Maturity
Scaling
Promoter
International Center for Research on Women (ICRW) & Breakthrough, adapting Futures Without Violence's 'Coaching Boys Into Men'
Period
2010-2011 pilot; evaluation published 2014
Keywords
gender-based violence prevention, bystander intervention, youth sport, schools

Context

Parivartan ('transformation') is an Indian adaptation of the US evidence-based programme 'Coaching Boys Into Men', developed by the International Center for Research on Women (ICRW) with the Indian NGO Breakthrough and local cricket associations. Rather than a stand-alone classroom curriculum, it trains cricket coaches in government-run middle schools in Mumbai to weave short weekly conversations about respect, gender equity and bystander intervention into their normal coaching sessions with adolescent male athletes.

Activities

The programme was evaluated with a controlled study design: baseline and 12-month follow-up surveys were administered to 309 male cricket athletes aged 10 to 16 across 46 urban middle schools in Mumbai — 27 schools whose coaches received Parivartan training, and 19 comparison schools whose coaches provided standard coaching without the programme's content.

Results

Athletes coached by trained mentors showed significantly greater improvement in gender-equitable attitude scores than athletes in comparison schools. Gains in bystander intervention behaviour — boys speaking up when peers acted disrespectfully toward girls — were only marginally significant, a limitation the study authors reported candidly rather than overstating behavioural change.

Conclusions

Because it piggybacks on an activity (cricket) that is already central to many boys' lives and requires no separate classroom time, the model has since been scaled by Breakthrough to further schools and colleges elsewhere in India as a low-cost entry point for engaging boys in gender-based-violence prevention.

Implementation

Indicative cost
Low (< €50k)
Time to results
Medium (1–3 years)
Staffing & skills
Developed by the International Center for Research on Women (ICRW) with the Indian NGO Breakthrough and local cricket associations, Delivered by trained cricket coaches in government-run middle schools, not separate programme staff

Conditions for success

  • Embeds messaging into an activity (cricket) already central to boys' lives, requiring no separate classroom time
  • Coach training to weave short weekly conversations about respect and gender equity into normal coaching sessions

Common failure modes

  • Gains in bystander intervention behaviour were only marginally significant, a limitation the study authors reported candidly

Where it fits

Governance type
NGO-delivered, in a government-school setting
Scale
pilot in Mumbai, since scaled to further schools and colleges in India

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