#SuperCoders (Orange)

#SuperCoders is a program that was created in 2013 within the CSR Group, more specifically as part of the “Better Internet for Kids” project*. It invites children aged 9 to 13 to introductory coding workshops. To be specific, #SuperCoders uses the purpose-made Scratch development platform. The workshops are led by volunteers from Orange: 1,200 have already been trained for the task and another 1,000 are currently undergoing training. Today, 20 countries are involved in these introductory workshops and 10,000 young people have attended since 2014.
The aim is to increase children’s understanding of the digital world, to encourage their active participation and creativity, to foster budding professional ambitions and to promote social inclusion, helping disadvantaged groups, rural communities and parity between girls and boys.
#SuperCoders features a challenge that encourages children to develop a program, a game or an animation to reflect one of the 17 Sustainable Development Goals (SDGs) established by the UN. Decoding the program with Yves Boillot, Head of Strategic marketing at Orange’s CSR Group.
#SuperCoders helps children have their opinions heard in society on issues that concern us all. As part of the challenge, children use digital technology to speak out on the fight against poverty, responsible consumption or even gender equality, by creating a small-scale digital project on a theme they choose themselves. Children have used Scratch, a very simple yet powerful language, to create presentations, games and mini apps. For example, a young duo created an on-screen wind turbine that turns when you blow hard enough into the microphone. Other children used movements recorded by the integrated camera or even created high-quality graphics.
By the end of 2016, the programme, which has been running since 2014, will have reached more than 6.000 children in 17 European and African countries.

Context: #SuperCoders was conceived to promote social inclusion, help disadvantaged groups, rural communities and parity between girls and boys.

Stakeholders involved: CSR Group
Orange

Key learning points: NEI

Evaluation: Yes

Information sources: https://ec.europa.eu/digital-single-market/en/content/supercoders
https://www.orange.com/en/news/2017/Octobre/SuperCoders-children-digital-stakeholders

Read the full analysis: https://ec.europa.eu/digital-single-market/en/content/supercoders