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Good practice Imported

Tiimo — Visual Planning App Designed for Neurodivergent Users

Denmark · Copenhagen · See the Denmark profile · See the Copenhagen profile

Evidence: Descriptive / self-reported Top 82% 52/100 · Ask Evidence Copilot about this practice

Danish startup Tiimo replaces text-heavy calendars with visual timers and gamified task breakdowns for people with ADHD, autism, dyslexia and dyspraxia, reaching over 500,000 users worldwide, three-quarters of whom identify as neurodivergent.

50,000+
Paying subscribers (Aug 2024)
500,000+
Free users (Aug 2024)
4.8 USD million
Total funding raised
Tiimo — Visual Planning App Designed for Neurodivergent Users

Details

Maturity
Scaling
Promoter
Tiimo ApS
Period
2015-present
Keywords
assistive technology, neurodivergence, mobile apps, accessibility

Context

Founded in Copenhagen in 2015 by Helene Lassen Norlem and Melissa Wurtz Azari, Tiimo is a visual planning and task-management app designed from the outset for neurodivergent users -- people with ADHD, autism, dyslexia and dyspraxia.

Activities

The app replaces conventional text-based calendars with visual timers, colour-coded routines and literal, step-by-step task breakdowns intended to reduce executive-function load.

Results

As of August 2024, Tiimo reported more than 50,000 paying subscribers and over 500,000 free users worldwide, with more than three in four identifying as neurodivergent; the company had raised a total of $4.8 million, including a $3.2 million seed round in 2022 and a further EUR 1.4 million round in 2024.

Conclusions

These figures are company-reported, disclosed through press coverage of funding rounds rather than an independent or clinical evaluation; no peer-reviewed or third-party study of the app's effectiveness at reducing executive-function burden was found.

Implementation
Indicative cost
Medium (€50k–€500k) — Total funding raised to date: USD 4.8 million.
Time to results
Long (> 3 years) — Founded 2015; funding rounds in 2022 and 2024.
Staffing & skills
Tiimo product and design team

Conditions for success

  • design built from the outset around neurodivergent users' needs rather than retrofitted
  • venture funding enabling continued product development

Common failure modes

  • no peer-reviewed or clinical evaluation of effectiveness at reducing executive-function burden

Where it fits

Governance type
private venture-funded company
Scale
global (500,000+ users)
Income level
high income

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