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Good practice Imported

Tu Negocio en Línea — Colombia's MinTIC E-Commerce Enablement Programme for MSMEs and Rural Producers

Colombia · Bogotá · See the Colombia profile · See the Bogotá profile

Evidence: Descriptive / self-reported Top 76% 57/100 · Ask Evidence Copilot about this practice

MinTIC's 'Tu Negocio en Línea' has given free e-commerce websites and training to over 10,700 Colombian merchants and rural producers since 2021, reaching all 32 departments; the 2026 cycle adds 9,053 places prioritising post-conflict municipalities.

5688
Merchants reached in 2023 cycle (2023)
32
Departments covered
10700 merchants
Cumulative beneficiaries before 2023
9053
New places offered in 2026 call (2026)
Tu Negocio en Línea — Colombia's MinTIC E-Commerce Enablement Programme for MSMEs and Rural Producers

Details

Maturity
Scaling
Promoter
Ministerio de Tecnologías de la Información y las Comunicaciones (MinTIC) with Findeter
Period
2021–2026 (recurring annual cycles)
Keywords
e-commerce enablement, digital skills training, rural development, MSME

Context

Tu Negocio en Línea is a recurring national programme run by Colombia's Ministry of Information and Communications Technology (MinTIC) with the public development bank Findeter, equipping merchants, MSME owners, rural producers and 'popular economy' entrepreneurs with free e-commerce infrastructure.

Objectives

The programme provides a free e-commerce website — including domain, hosting, shopping cart and payment-gateway integration — plus training on digital marketing, logistics and after-sales service, and up to two years of post-launch technical support, with enrolment requiring only a national ID.

Activities

MinTIC reported the programme reached 5,688 merchants across all 32 departments and 518 municipalities in its 2023 cycle alone, building on more than 10,700 cumulative beneficiaries in prior years; the 2026 call, opened in February 2026, offers 9,053 new places and explicitly prioritises PDET post-conflict municipalities and the agricultural sector alongside first-time applicants.

Results

Published figures are participation and reach counts — merchants, departments, municipalities reached — rather than a controlled measurement of income, sales or survival effects for participating merchants, and no independent impact evaluation of the programme was located.

Implementation
Indicative cost
Medium (€50k–€500k)
Time to results
Medium (1–3 years)
Staffing & skills
Ministry of Information and Communications Technology (MinTIC) (programme owner), Findeter, the public development bank (implementation partner)

Conditions for success

  • Free e-commerce website plus training and up to two years of post-launch technical support, lowering the barrier to entry
  • Minimal enrolment requirement (national ID only), regardless of formal business registration
  • Prioritising post-conflict (PDET) municipalities and the agricultural sector in later cycles to reach underserved areas

Commonly funded by

National / regional programmes

Indicative funding routes for practices of this type — always check each programme's current calls and eligibility rules.

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Data sources

Where this practice's information was retrieved from, and when.

Attachments

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