Colombia · Bogotá · See the Colombia profile · See the Bogotá profile
Evidence: Descriptive / self-reported Top 74% 57/100 · Ask Evidence Copilot about this practice
MinTIC's 'Tu Negocio en Línea' has given free e-commerce websites and training to over 10,700 Colombian merchants and rural producers since 2021, reaching all 32 departments; the 2026 cycle adds 9,053 places prioritising post-conflict municipalities.
Tu Negocio en Línea is a recurring national programme run by Colombia's Ministry of Information and Communications Technology (MinTIC) with the public development bank Findeter, equipping merchants, MSME owners, rural producers and 'popular economy' entrepreneurs with free e-commerce infrastructure.
The programme provides a free e-commerce website — including domain, hosting, shopping cart and payment-gateway integration — plus training on digital marketing, logistics and after-sales service, and up to two years of post-launch technical support, with enrolment requiring only a national ID.
MinTIC reported the programme reached 5,688 merchants across all 32 departments and 518 municipalities in its 2023 cycle alone, building on more than 10,700 cumulative beneficiaries in prior years; the 2026 call, opened in February 2026, offers 9,053 new places and explicitly prioritises PDET post-conflict municipalities and the agricultural sector alongside first-time applicants.
Published figures are participation and reach counts — merchants, departments, municipalities reached — rather than a controlled measurement of income, sales or survival effects for participating merchants, and no independent impact evaluation of the programme was located.
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