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Good practice Imported

Women Agents for Financial Inclusion — Orange Money, Mosabi & UNCDF's Graphical Training Design in Sierra Leone

Sierra Leone · Freetown · See the Sierra Leone profile · See the Freetown profile

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UNCDF partnered with Orange Money, Mosabi and Empire Solutions to redesign mobile-money agent training around graphical, gamified modules for low-literacy women, lifting women's share of Orange's ~9,000-strong agent network from 4% to 15% within a year.

Women Agents for Financial Inclusion — Orange Money, Mosabi & UNCDF's Graphical Training Design in Sierra Leone

Details

Promoter
UN Capital Development Fund (UNCDF), Orange Mobile Finance Limited, Mosabi, Empire Solutions
Period
2021–2022
Keywords
financial inclusion, mobile money, digital literacy, inclusive design, gender

Description

Sierra Leone's financial inclusion rate was 29% overall and just 25% for women when UNCDF, Orange Mobile Finance Limited (Orange Money), digital-education platform Mosabi and microfinance institution Empire Solutions launched a joint programme in November 2021 to close four gaps: financial access points, women mobile-money agents, financial literacy and access to credit.
Mosabi built graphical, gamified training modules — synchronised to specific financial products and delivered with field-officer support — designed for participants with low literacy, rather than reusing generic, text-heavy agent-training material.
Documented one year after launch by UNCDF and independently corroborated by the microfinance-sector news outlet MicroCapital: Orange's female-agent base grew from 360 agents (4% of roughly 9,000 total agents) to over 2,000 women agents (15% of the network) across all 16 districts; more than 10,000 customers, predominantly women, completed financial and digital-literacy training; and over 500 went on to access credit through Empire Solutions.
Public reporting available at the time of review covers only the first year of results; no independent, published evidence yet confirms whether the higher share of women agents was sustained once initial programme funding ended.

Read the full analysis: https://www.microcapital.org/microcapital-brief-empire-mosabi-orange-uncdf-seek-to-boost-financial-inclusion-in-sierra-leone-with-focus-on-financial-literacy-recruiting-women-as-mobile-money-agents/

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