Since 2023, UNFPA and the Red Cross of Serbia have trained over 600 older adults in six municipalities in email, e-government, e-banking and land-registry use, with 140 becoming peer 'digital inclusion ambassadors'.
600+ people
Older persons trained (by late 2024)
140 people
Peer 'digital inclusion ambassadors' (by late 2024)
Details
Maturity
Scaling
Promoter
UNFPA & Red Cross of Serbia (PRO Programme)
Period
2023-2026 (ongoing)
Region (NUTS)
RS22
Keywords
digital literacy, ageing, e-government, civil society
Context
In ageing eastern/central Serbian municipalities (e.g. roughly a third of Zaječar residents are over 65), the joint UN 'PRO – Local Governance for People and Nature' programme (EUR 10m, mainly Swiss-funded, running through 2026 across 99 towns/municipalities) has run a digital literacy course for older citizens since 2023, delivered by UNFPA with the Red Cross of Serbia and the Government of Serbia.
Objectives
Build digital literacy among older citizens in six municipalities (Zaječar, Boljevac, Kragujevac, Kruševac, Niš, Velika Plana) covering email, the national e-Government portal, online banking and the e-Cadastre land registry, and create sustainable peer-support capacity.
Activities
Five mandatory practical-skills sessions per participant; 140 graduates became informal 'digital inclusion ambassadors' running peer-to-peer sessions; in October 2024 municipal authorities, local Red Cross branches and Centres for Social Work signed memoranda of understanding to continue the service after donor funding ends.
Results
By late 2024, more than 600 older persons had completed the training. Publicly available outcome figures come only from UN-system sources; no independent government, academic or media evaluation of impact was found, and participant counts have varied across reports (500+ then 600+).
Implementation
Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.
Commonly funded by
Philanthropic / foundation funding
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Data sources
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