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Good practice Imported

Genially — Córdoba's AI-Enhanced Interactive Content Platform Reaches Spanish Classrooms

Spain · Córdoba · See the Spain profile · See the Córdoba profile

Evidence: Descriptive / self-reported Top 40% 53/100 · Ask Evidence Copilot about this practice

Córdoba-based Genially reports 60% of revenue from education and 36M+ users worldwide; since 2024 it has added AI image generation, auto-quiz creation and text-to-speech to every plan, and Spain's University of La Laguna now runs teacher-training courses on it.

36 million
Users worldwide (late 2024)
300,000+
Paying customers (late 2024)
100,000+ clients in 190 countries
Clients across countries (late 2024)
~60%
Share of revenue from education sector (at ~15 million users)
Genially — Córdoba's AI-Enhanced Interactive Content Platform Reaches Spanish Classrooms

Details

Maturity
Established
Promoter
Genially (Genially World, S.L.)
Period
2015–ongoing, AI features since 2024
Region (NUTS)
ES613
Keywords
interactive content creation, AI-assisted design, edtech, teacher training

Context

Genially was founded in Cordoba, Spain in 2015 by Juan Rubio, Chema Roldan and Luis Garcia as an internal project of communications consultancy Ecoavantis, before spinning out into a standalone platform for building interactive presentations, infographics, gamified activities and course materials without coding.

Objectives

To let teachers and schools create interactive learning content without coding, and, since 2024, to lower the cost barrier to AI-assisted content creation by building AI features into every plan including the free tier.

Activities

Since 2024, Genially has added AI image generation, an automatic quiz generator, text-to-speech narration and automatic content translation to every plan. The Universidad de La Laguna's Fundacion General ran an official continuing-education course, 'Diseno de materiales didacticos interactivos para el aprendizaje (Genially)', for teachers in June 2024.

Results

By late 2024 the company reported 36 million users worldwide, more than 300,000 paying customers and over 100,000 clients across 190 countries. At an earlier stage (around 15 million users) roughly 60% of revenue came from the education sector specifically, though this figure predates the 2024 AI rollout and covers the whole company rather than an education-specific, disaggregated metric.

Conclusions

Genially is a widely adopted commercial content-creation platform with a genuine education footprint and free-tier AI features that lower cost barriers for under-resourced schools, but no independent study of learning outcomes from its AI features was found.

Implementation
Indicative cost
Low (< €50k) — Free tier includes AI features (image generation, auto-quiz generator, text-to-speech, translation); paid tiers exist for advanced use.
Time to results
Long (> 3 years) — Operating since 2015; AI features added from 2024 onward.
Staffing & skills
Genially's own product and engineering team, no dedicated in-school implementation staff required - self-serve platform

Conditions for success

  • free tier that includes AI features, lowering the cost barrier for under-resourced schools
  • teacher training such as the Universidad de La Laguna continuing-education course to build adoption skills

Common failure modes

  • no independent education-outcome evaluation exists to demonstrate learning impact of the AI features

Where it fits

Governance type
private company
Scale
global commercial platform
Income level
freemium, accessible across income levels

Commonly funded by

Own resources / municipal budget

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Data sources

Where this practice's information was retrieved from, and when.

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