Genially — Córdoba's AI-Enhanced Interactive Content Platform Reaches Spanish Classrooms

Genially was founded in Córdoba, Spain in 2015 by Juan Rubio, Chema Roldán and Luis García as an internal project of communications consultancy Ecoavantis, before spinning out into a standalone platform for building interactive presentations, infographics, gamified activities and course materials without coding.

By late 2024 the company reported 36 million users worldwide, more than 300,000 paying customers and over 100,000 clients across 190 countries; at an earlier stage (around 15 million users), the company disclosed that roughly 60% of its revenue came from the education sector specifically, with corporate and marketing use accounting for the remainder.

Since 2024, Genially has built AI directly into every plan, including the free tier — AI image generation, an automatic quiz generator, text-to-speech narration and automatic content translation — lowering the cost barrier for under-resourced schools to use AI-assisted content tools. The Universidad de La Laguna's Fundación General ran an official continuing-education course, 'Diseño de materiales didácticos interactivos para el aprendizaje (Genially)', for teachers in June 2024, indicating institutional recognition of the tool for classroom-material design.

No independent study of learning outcomes from Genially's AI features was found; the revenue and user figures describe the whole company (education, corporate and marketing users combined) rather than an education-specific, disaggregated metric, and the 60%-of-revenue figure predates the 2024 AI rollout.

Read the full analysis: https://www.xataka.com/empresas-y-economia/alternativa-cordobesa-al-powerpoint-se-expande-mundo-asi-ha-pasado-genially-side-project-a-superar-15-millones-usuarios