Grow With Google

Spain's Digital Economy and Society Index reports that only 14% of SMEs have a digitalisation plan, even though SMEs make up 99% of the Spanish business fabric; the COVID-19 lockdown accelerated digital consumption by up to 80% in a matter of weeks, increasing pressure on people and businesses to build digital skills.

Help individuals, entrepreneurs, teachers, content creators, app developers and non-profits in Spain build digital skills to improve employability, business growth and digital transformation.

Google offers free online training, guides and courses across six tracks: personal digital skills, entrepreneurship/business, classroom teaching materials and internet safety, YouTube content creation, Android app/Cloud development, and support for non-profits, delivered in partnership with Spanish public bodies (Ministerio de Industria, Comercio y Turismo, EOI, Enisa, CDTI, ICEX, FUNDAE).

Since 2014, Grow with Google reports having trained more than 600,000 people in Spain (47% women), of whom more than 70,000 found a job or advanced their career, and more than 37,000 companies reported growth in profits, revenue or client numbers; these are organisational self-reported figures, not independently evaluated.

Grow with Google has achieved wide reach and industry recognition (Digital Skills Awards Spain 2018; European Commission Digital Skills Award 2017), but the absence of independent evaluation means its causal impact on employment and business growth cannot be verified from the available material.