Libraries for a new age
Croatia
Activity: As a part of the cross-border project, 8 libraries in Serbia and Croatia received adequate ICT equipment. In addition, …
Good practice
Imported
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★ 76
★ 76
★ 72
ICT is everywhere
Estonia · Tallinn · Local · See the Estonia profile · See the Tallinn profile
Evidence: Observational / pre–post Top 100% 12/100 · Ask Evidence Copilot about this practice
Campaign “ICT is everywhere” was launched as a supportive initiative for educational institutions and their students to challenge gender stereotypes, to experience everyday work in the ICT sector and have a real hands-on work experience. Teenage girls aged 15-19 participate in ve
50 lectures
Guest lectures delivered (2018-2019)
10 workshops
One-day workshops for teenage girls (2018-2019)
200000 EUR
Campaign budget
29 %
Female share of Estonian ICT workforce (2017 labour market survey)
Details
- Maturity
- Discontinued
- Promoter
- Estonian Information Technology and Telecommunications Association — website
- Type
- Service
- Status
- Ended
- Target groups
- Marginalised young people and children
- Period
- 2018-03-12 – 2019-12-31
- Region (NUTS)
EE001- Keywords
- ICT, teenage girls, career opportunites, technology
Context
ICT is the fastest-growing industry in Estonia; a 2017 shortfall of 7,000 ICT specialists was expected to reach 8,600 by 2020, while only 29% of ICT workers and 29% of ICT students in Estonia are women, a divide a 2015 Tartu University/Skype Microsoft Estonia study linked to STEM stereotypes reinforced by parents and teachers.
Objectives
Launched by the Estonian Ministry of Economic Affairs and Communications and implemented by Idea Group, the campaign aimed to challenge gender stereotypes and give teenage girls aged 15-19 real hands-on ICT work experience and career awareness.
Activities
Over the two-year campaign (2018-2019), 50 guest lectures introducing ICT careers took place in high schools around Estonia, and 10 one-day entry-level workshops (programming, development, design, robotics) were run for teenage girls at technology companies with all-female NGO Tech Sisters and female mentors; the StartIT website offered a mini-simulator matching skills to specialisations.
Results
The €200,000 campaign delivered 50 guest lectures and 10 one-day workshops in cooperation with public, private and third-sector partners.
Implementation
- Indicative cost
- Medium (€50k–€500k) — Total campaign budget €200,000, covering guest lectures, workshops and the StartIT website.
- Time to results
- Medium (1–3 years) — Two-year campaign, March 2018 to December 2019.
- Staffing & skills
- Estonian Ministry of Economic Affairs and Communications (campaign launcher), Idea Group (implementer), Estonian Association of Information Technology and Telecommunications, Tallinn University of Technology, NGO Tech Sisters (workshop partner), Enterprising School (educational programme)
Conditions for success
- Public-private-third-sector cooperation
- Female role models and mentors delivering workshops
- Dedicated campaign website (StartIT) with a career-matching mini-simulator
- National ICT skills-shortage policy backing (Digital Agenda 2020)
Commonly funded by
National / regional programmes
Indicative funding routes for practices of this type — always check each programme's current calls and eligibility rules.
Replication kit
Reusable artefacts from this practice — as published by their sources.
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Data sources
Where this practice's information was retrieved from, and when.
- MEDICI / Digital Inclusion Atlas — accessed 2026-06-14
- Practice website — accessed 2026-06-14
- Information source — accessed 2026-06-14
Attachments
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