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Good practice Imported

MUDA NUM MINUTO

Portugal · National · See the Portugal profile

As the rise of Information and Communication Technologies (ICT) continues to accelerate, society is shifting evermore online. Unfortunately, there are many Portuguese who lack even basic digital capabilities and are dangerously underprepared for this phenomenon. MUDA NUM MINUTO

370+ programmes
Programmes aired (2 seasons)
92,500,000 views
Estimated TV views
MUDA NUM MINUTO

Details

Maturity
Established
Promoter
A2D Consulting — website
Type
Service
Status
Ongoing
Target groups
Elderly people, Unemployed and those facing social problems
People reached
92500000
People targeted
10000000
Period
2018-10-01 – 2025-07-29
Keywords
inclusion, digital, television, radio, skills

Context

MUDA NUM MINUTO is a daily 1-minute digital-literacy segment aired on Portuguese public TV (RTP1, RTP3) and radio (Antena 1), created by MUDA, a coalition of more than 40 Portuguese public and private organisations, and running since 2018.

Results

The initiative completed two seasons totalling over 370 programmes, with estimated views across all TV channels exceeding 92,500,000; a third season was planned.

Implementation

Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.

Commonly funded by

Philanthropic / foundation funding

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Data sources

Where this practice's information was retrieved from, and when.

Attachments

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