evidoria

← Back to browse

Good practice Imported

Nadia — Australia's Cate Blanchett-Voiced NDIS Virtual Assistant That Never Launched

Australia · Geelong · See the Australia profile

Top 82% 52/100 · Ask Evidence Copilot about this practice

Australia's NDIS built an AI avatar voiced by Cate Blanchett to help citizens navigate an 8,000-call weekly hotline. After AU$3.5m+ and 18 months, co-design collapsed under bureaucratic caution and Nadia was shelved before ever launching.

Nadia — Australia's Cate Blanchett-Voiced NDIS Virtual Assistant That Never Launched

Details

Promoter
National Disability Insurance Agency (NDIA), Australian Government
Period
2016–2017 (development); discontinued 2017
Keywords
government, disability services, AI virtual assistants, digital government

Description

The NDIS (National Disability Insurance Scheme) hotline handles 8,000 calls a week; the National Disability Insurance Agency (NDIA) commissioned an AI-driven virtual assistant named Nadia, built on Soul Machines' "BabyX" facial-animation technology from Dr Mark Sagar, and voiced by actress Cate Blanchett, to help people with disability navigate the scheme.
The project was publicised in February 2017 with a planned 12-month supervised "traineeship" before public release. By September 2017, government officials confirmed no launch date had been set; the Department cited immature speech-recognition technology, but an academic case study published in Government Information Quarterly later concluded that whole-of-government risk-aversion after the Census outage and the "robo-debt" controversy crowded out the disability co-design process that had originally shaped Nadia.
More than AU$3.5 million had been spent by mid-2017. The traineeship never started and Nadia was never made publicly available. The episode is documented in the literature as a cautionary case of co-design being adopted rhetorically but not structurally protected inside a large public bureaucracy.

Read the full analysis: https://www.abc.net.au/news/2017-09-21/government-stalls-ndis-virtual-assistant-voiced-by-cate-blanchet/8968074

Implementation

Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.

Do you run this practice? Claim it — verified implementers get a public contact pathway and can propose corrections.

Data sources

Where this practice's information was retrieved from, and when.

Attachments

Similar practices you may find useful