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Good practice Imported

Tai — Storytelling and Digital Technology for Inclusive Education

Tanzania · Dar es Salaam · See the Tanzania profile · See the Dar es Salaam profile

Evidence: Descriptive / self-reported Top 24% 92/100 · Ask Evidence Copilot about this practice

Tanzanian NGO Tai blends animation, comics, radio drama and co-created audio stories to reach out-of-school and disabled youth, reporting 100,000+ direct learners and an independent HundrED 'Exceptional' rating for impact and scalability.

100,000+ students
Direct learners reached
100+ schools
Schools reached
17+ million people
People reached via broadcast/social media/animation
2.3 million views
YouTube views
15,100 learners
Learner cohort, 2023 (2023)
14,700 learners
Learner cohort, 2024 (2024)
12,500 learners
Learner cohort, 2025 (2025)
Tai — Storytelling and Digital Technology for Inclusive Education

Details

Maturity
Established
Promoter
Tai (Tai Tanzania / Tai Studios)
Period
2013–ongoing
Keywords
education, disability inclusion, youth development, media & storytelling

Context

Tai (formerly Tai Impact) is a youth-led NGO founded in 2013 in Dar es Salaam, Tanzania, that uses storytelling — 3D animation, comics, radio drama and audio stories — combined with digital distribution to make education more inclusive for young people facing social barriers, including disability, early pregnancy and poverty.

Activities

The organisation reports operating across 17 Tanzanian regions and 4 Kenyan counties, reaching over 100 schools and 100,000 students directly, plus over 17 million people through animation, comics, audio stories and broadcast/social media, with content distributed to 50+ countries via YouTube.

Results

Tai tracks year-on-year learner cohorts: 15,100 in 2023, 14,700 in 2024 and 12,500 in 2025. An independent Academy/Advisory Board review by HundrED rated the innovation 'Exceptional' for both impact and scalability.

Conclusions

Figures are self-reported by the organisation and its HundrED profile; no independent randomised or quasi-experimental evaluation was identified, and the year-on-year decline in tracked learner numbers (15,100 to 12,500) is not explained in available sources.

Implementation
Indicative cost
Low (< €50k)
Time to results
Long (> 3 years)
Staffing & skills
Tai (Tai Tanzania / Tai Studios)

Conditions for success

  • Multi-channel storytelling model tailored to marginalised and disabled youth
  • Structured feedback loops from viewers, educators and community leaders

Common failure modes

  • No independent randomised or quasi-experimental evaluation identified
  • Year-on-year decline in tracked learner numbers not explained in available sources

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Data sources

Where this practice's information was retrieved from, and when.

Attachments

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