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Good practice Imported

TH-AI Passport — Thailand's National Digital Gateway to Free Premium AI Tools

Thailand · Bangkok · See the Thailand profile · See the Bangkok profile

Evidence: Descriptive / self-reported Top 62% 53/100 · Ask Evidence Copilot about this practice

Thailand's Ministry of Digital Economy and Society opened 'TH-AI Passport'/AiPASS, giving citizens 15+ free access to 33 premium AI models from 14 providers; drew 1.3 million pre-registrations in under two weeks.

1,300,000+
Advance sign-ups within two weeks
33 models from 14 providers
AI models available
5,000,000
Public user target
TH-AI Passport — Thailand's National Digital Gateway to Free Premium AI Tools

Details

Maturity
Pilot
Promoter
Ministry of Digital Economy and Society (Thailand)
Period
2026–2027 (free access period)
Keywords
digital government, AI access, digital public infrastructure

Context

In August 2026, Thailand's Ministry of Digital Economy and Society launched the 'TH-AI Passport' scheme, operated through the aipass.go.th platform, giving Thai nationals aged 15+ free access to a curated set of premium commercial AI tools using an existing Google, Microsoft or Apple account.

Results

Advance registration opened 19 August 2026 and drew more than 1.3 million sign-ups within under two weeks; the platform went live for registered users on 31 August 2026, giving access to 33 AI models from 14 providers covering image/video generation, music creation, data analytics and coding assistance. The government set a public target of 5 million users; access is billed as free through 31 August 2027, conditional on a minimum monthly usage-points threshold.

Conclusions

As a digital-identity-gated gateway to third-party AI services rather than a bespoke government AI system, TH-AI Passport is best understood as digital public infrastructure for AI access and literacy; no evaluation of usage patterns, dropout rates or measurable skills/economic impact has yet been published.

Implementation
Indicative cost
Medium (€50k–€500k)
Time to results
Short (< 1 year)
Staffing & skills
Ministry of Digital Economy and Society, Thailand

Conditions for success

  • identity-gated registration via existing Google/Microsoft/Apple accounts
  • curated bundle of 33 commercial AI models from 14 providers

Commonly funded by

National / regional programmes Digital Europe Programme

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Data sources

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Attachments

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