"With Purpose" is a Nordic initiative aimed at diminishing the gender gap in entrepreneurship by supporting female entrepreneurs with the necessary tools and connections to succeed in business creation and development. The program's core mission is to enhance skill sets, increase
Start-up School, Women in Entrepreneurship, Nordic Female Founders & Mentors Network, Skill-Building Workshops, Gender Gap in Entrepreneurship
Context
Despite companies with women founders or co-founders generating 45% more revenue than male-only-led companies, only 1.3% of total capital raised in the Nordics in 2019 went to female-founded teams (around 1% in Denmark, Sweden and Norway individually) — a stark investment and opportunity gap that 'With Purpose' set out to address.
Objectives
Diminish the gender gap in entrepreneurship by enhancing female entrepreneurs' skills, increasing their visibility, and building a Nordic network of female founders and mentors.
Activities
With Purpose offers workshops, networking opportunities and mentorship to Nordic female entrepreneurs, helping them build the tools and connections needed to start and grow businesses.
Conclusions
The record is a self-reported description of the initiative's mission and rationale (citing external investment-gap statistics); no independent evaluation of its own outcomes on founders' funding or business success is described.
Implementation
Indicative cost
Low (< €50k) — Low direct cost: workshop and mentorship delivery model rather than direct capital provision to founders.
Time to results
Medium (1–3 years) — Ongoing, scaling initiative across the Nordic region; no fixed end date given.
Staffing & skills
Mentors and workshop facilitators, Network coordinators building the Nordic female-founders/mentors network
Conditions for success
A critical mass of experienced mentors willing to support new founders
Regional (Nordic) framing to build a cross-border founder network
Clear rationale (documented investment gap) to attract participants/partners
Common failure modes
Skills/visibility support does not itself change VC investment decisions, so the underlying funding gap may persist
No independent evaluation of whether participants achieve improved funding or business outcomes
Gecina has demonstrated a robust commitment to gender diversity, achieving significant representation of women across its leadership structures. Women comprise …