amsterdam&partners Foundation

amsterdam&partners is a public-private partnership with the City of Amsterdam that promotes the Amsterdam Metropolitan Area's reputation among residents, visitors and businesses under the "I amsterdam" brand, using data, technology and storytelling to guide these groups to the region's cultural offerings, conferences and business opportunities. It has operated since 2013 (renamed from Amsterdam Marketing in 2019, following the merger of Amsterdam Uitburo, Amsterdam Partners and the Amsterdam Tourism & Convention Bureau) and works with over 800 partners spanning government authorities, cultural organisations, businesses, universities and research centres.

The organisation's website iamsterdam.com attracts 1.5 million visitors per month, its weekly newsletter Uitmail reaches 31,000 subscribers, and the I amsterdam city store saw almost 60,000 passers-by daily in 2019. Its partner newsletter reaches over 3,000 recipients, and the Amsterdam Convention Bureau supports around 500 meeting venues. An advisory on a sustainable visitor economy was drawn up in collaboration with over 100 stakeholders.