A real-traffic testbed inside Ljubljana's BTC City commercial district hosted 30+ autonomous-vehicle trials from Google, Toyota and major automakers; a peer-reviewed survey of 153 attendees at its flagship 2018 event found the public 'not yet ready' for widespread AV adoption.
30+
Discrete AV/mobility experiments hosted
153
Survey respondents (April 2018)
2.80 /5
Public readiness for widespread AV adoption (April 2018)
3.92 /5
Legal-framework concern rating (April 2018)
Details
Maturity
Established
Promoter
BTC d.d. with the Automobile Association of Slovenia (AMZS), Slovenian Ministry of Infrastructure and DARS
Period
2017–present
Region (NUTS)
SI04
Keywords
Autonomous vehicles, mobility testbeds, public-private living labs
Context
The AV Living Lab is a real-world testbed for autonomous and future-mobility technologies built inside BTC City, a 475,000 sqm mixed-use commercial district on Ljubljana's outskirts that draws roughly 21 million visitors and 12 million vehicle movements (about 38,000 cars) a year across 8,500 parking spaces. Rather than a closed test track, the lab deploys vehicles and services directly into live traffic and pedestrian conditions, run by BTC d.d. -- the site's real-estate operator -- together with the Automobile Association of Slovenia, the Ministry of Infrastructure and motorway operator DARS.
Activities
The lab has hosted Level 2-4 automated-vehicle trials from Mercedes-Benz, BMW, Audi, Magna and a Navya automated shuttle, driving-simulator and pedestrian-safety demonstrations, and a blockchain-based mobility-app prototype ('Cars on Miles'). Independent reporting counts more than 30 discrete experiments run with companies including Google and Toyota, with basic pilot slots priced from roughly US$25,000 for about a month of live-traffic access; Toyota's 'DriveMe' vehicle co-sharing pilot was separately offered to more than 30 partner companies and over 1,000 employees within BTC City.
Results
A flagship public event, TEN-T Days in April 2018, drew about 1,100 attendees and doubled as a large-scale survey of citizen attitudes toward autonomous vehicles, later published in the peer-reviewed journal Sustainability (MDPI). Of 153 fully completed post-demonstration questionnaires, respondents rated legal-framework gaps (3.92/5) and cybersecurity (3.66/5) as their top concerns, and gave a below-midpoint 2.80/5 to overall readiness for widespread AV adoption.
Conclusions
Because BTC d.d. is a commercial operator rather than a public authority, the lab sits closer to a public-private living lab than a government-run regulatory sandbox, though the Ministry of Infrastructure's and DARS's participation give it a genuine regulatory dimension; independent commentary has also raised privacy concerns about the pervasive sensor and video-monitoring infrastructure the testbed relies on.
Implementation
Indicative cost
Medium (€50k–€500k) — Commercially funded through paid experiment slots (basic pilots priced from roughly US$25,000 for about a month of live-traffic access); no public capital grant is itemised in the available sources.
Time to results
Medium (1–3 years) — Operating continuously since 2017 (8 years to 2025); flagship public survey event held in April 2018.
Staffing & skills
BTC d.d. (site real-estate operator and lab administrator), Automobile Association of Slovenia (AMZS), Slovenian Ministry of Infrastructure and motorway operator DARS (regulatory participation)
Conditions for success
A large, high-footfall mixed-use commercial site able to host live-traffic trials safely alongside normal pedestrian and vehicle activity
A paid-experiment commercial model that lets automakers and technology companies fund pilot slots directly, giving the lab a funding base independent of one-off grants
Formal participation of a national ministry and motorway operator to give trials a genuine regulatory dimension beyond a purely private test site
Common failure modes
Independent commentary has criticised the site's pervasive sensor and video-monitoring infrastructure, describing visitors as effectively test subjects for evaluating market demand without their informed participation
The one public readiness survey (n=153) is small and drawn from a single self-selected event, so it cannot be generalised to broader public opinion
No equity or accessibility-specific outcome data is reported
Where it fits
Governance type
private commercial operator with public regulatory participation
Scale
district (BTC City, Ljubljana)
Income level
high-income
Do you run this practice?
Claim it —
verified implementers get a public contact pathway and can propose corrections.
Data sources
Where this practice's information was retrieved from, and when.
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