A randomised trial gave free Accenture consulting to 17 Mumbai textile firms (28 plants). Treated plants raised productivity 16.6% in a year, cut quality defects roughly in half, and added ~US$325,000 in annual profit each — the barrier was information, not cost.
17 firms (28 plants)
Firms randomised (plants)
+9.4%
Output gain (4 months) (4 months)
+16.6%
Productivity gain (1 year) (1 year)
~50%
Quality defects reduction (1 year) (1 year)
~US$325,000
Additional annual profit per treated plant
8%-55% (of 38-point scorecard)
Baseline management-practice adoption range
Details
Maturity
Pilot
Promoter
Stanford University / World Bank, with Accenture Consulting
Period
2008–2011
Keywords
textiles, manufacturing, management consulting, SME productivity
Context
In 2008, Stanford and World Bank researchers (Bloom, Eifert, Mahajan, McKenzie and Roberts) randomly assigned 17 large Indian textile firms operating 28 plants around Mumbai to receive five months of free management consulting from Accenture, or to a control group that received only a short diagnostic.
Objectives
The trial tested the causal impact of intensive management consulting on factory productivity, quality and profitability, in firms with baseline adoption of standard management practices ranging from just 8% to 55% of a 38-point scorecard.
Activities
The consultants worked on factory operations, quality control, inventory management, human resources and sales/order management over five months of free consulting.
Results
Within four months, treated plants raised output by 9.4%; within a year, productivity was up 16.6%, quality defects fell by roughly half, and inventory levels dropped, adding an estimated US$325,000 in annual profit per treated plant. A later NBER follow-up found the gains persisted for years after the consultants left, and firms that adopted better practices went on to open more plants.
Conclusions
The sample was large, formal firms in the top 1% of Indian manufacturers by employment and sales — the study says little about whether five months of top-tier consulting is affordable or effective for small or informal enterprises, and the intervention itself (a global consultancy donating senior staff time) is not cheap to replicate at scale without a similar subsidy.
Implementation
Indicative cost
High (€500k–€5M) — Five months of free senior Accenture management consulting per plant, donated for the study; described as costly to replicate at scale without a similar subsidy.
Time to results
Medium (1–3 years) — Intervention delivered over five months starting 2008; effects measured at 4 months and 1 year; a later NBER follow-up study found gains persisted years afterward.
Staffing & skills
senior Accenture management consultants (donated time), Stanford/World Bank academic research team
Conditions for success
access to a global consultancy willing to donate senior staff time
firms large/formal enough to absorb intensive 5-month coaching
baseline low adoption of standard management practices, leaving room for measurable gains
Common failure modes
sample restricted to the top 1% of Indian manufacturers by employment/sales — provides no evidence for small or informal firms; intervention cost (5 months of senior consultant time) is not cheap to replicate without a similar subsidy
Where it fits
Governance type
academic RCT with a private consultancy partner
Scale
firm-level (17 firms / 28 plants), single city (Mumbai)
Do you run this practice?
Claim it —
verified implementers get a public contact pathway and can propose corrections.
Data sources
Where this practice's information was retrieved from, and when.
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