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Good practice Imported

Does Management Matter? — Accenture-Consultant RCT in Mumbai's Textile Plants

India · Mumbai · See the India profile · See the Mumbai profile

Evidence: Randomised controlled trial Top 88% 52/100 · Ask Evidence Copilot about this practice

A randomised trial gave free Accenture consulting to 17 Mumbai textile firms (28 plants). Treated plants raised productivity 16.6% in a year, cut quality defects roughly in half, and added ~US$325,000 in annual profit each — the barrier was information, not cost.

17 firms (28 plants)
Firms randomised (plants)
+9.4%
Output gain (4 months) (4 months)
+16.6%
Productivity gain (1 year) (1 year)
~50%
Quality defects reduction (1 year) (1 year)
~US$325,000
Additional annual profit per treated plant
8%-55% (of 38-point scorecard)
Baseline management-practice adoption range
Does Management Matter? — Accenture-Consultant RCT in Mumbai's Textile Plants

Details

Maturity
Pilot
Promoter
Stanford University / World Bank, with Accenture Consulting
Period
2008–2011
Keywords
textiles, manufacturing, management consulting, SME productivity

Context

In 2008, Stanford and World Bank researchers (Bloom, Eifert, Mahajan, McKenzie and Roberts) randomly assigned 17 large Indian textile firms operating 28 plants around Mumbai to receive five months of free management consulting from Accenture, or to a control group that received only a short diagnostic.

Objectives

The trial tested the causal impact of intensive management consulting on factory productivity, quality and profitability, in firms with baseline adoption of standard management practices ranging from just 8% to 55% of a 38-point scorecard.

Activities

The consultants worked on factory operations, quality control, inventory management, human resources and sales/order management over five months of free consulting.

Results

Within four months, treated plants raised output by 9.4%; within a year, productivity was up 16.6%, quality defects fell by roughly half, and inventory levels dropped, adding an estimated US$325,000 in annual profit per treated plant. A later NBER follow-up found the gains persisted for years after the consultants left, and firms that adopted better practices went on to open more plants.

Conclusions

The sample was large, formal firms in the top 1% of Indian manufacturers by employment and sales — the study says little about whether five months of top-tier consulting is affordable or effective for small or informal enterprises, and the intervention itself (a global consultancy donating senior staff time) is not cheap to replicate at scale without a similar subsidy.

Implementation

Indicative cost
High (€500k–€5M) — Five months of free senior Accenture management consulting per plant, donated for the study; described as costly to replicate at scale without a similar subsidy.
Time to results
Medium (1–3 years) — Intervention delivered over five months starting 2008; effects measured at 4 months and 1 year; a later NBER follow-up study found gains persisted years afterward.
Staffing & skills
senior Accenture management consultants (donated time), Stanford/World Bank academic research team

Conditions for success

  • access to a global consultancy willing to donate senior staff time
  • firms large/formal enough to absorb intensive 5-month coaching
  • baseline low adoption of standard management practices, leaving room for measurable gains

Common failure modes

  • sample restricted to the top 1% of Indian manufacturers by employment/sales — provides no evidence for small or informal firms; intervention cost (5 months of senior consultant time) is not cheap to replicate without a similar subsidy

Where it fits

Governance type
academic RCT with a private consultancy partner
Scale
firm-level (17 firms / 28 plants), single city (Mumbai)

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