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Good practice Imported

Look@World Foundation – 'Come Along!' Digital Literacy Campaign

Estonia · Tallinn · See the Estonia profile · See the Tallinn profile

Evidence: Descriptive / self-reported Top 23% 92/100 · Ask Evidence Copilot about this practice

A private-sector-funded Estonian NGO trained over 100,000 adults (about 10% of the adult population) in basic computer and internet skills in 2002-2004, then repeated it in 2009-2011, alongside a national rise in internet use from 28.6% (2000) to 91.4% (2016).

100,000+
People trained in first campaign wave (2002-2004)
~10 %
Share of Estonia's adult population trained (2002-2004 wave)
102,697
People trained in second campaign wave (2009-2011)
28.6 %
Estonia's internet-user share (2000)
91.4 %
Estonia's internet-user share (July 2016)
Look@World Foundation – 'Come Along!' Digital Literacy Campaign

Details

Maturity
Established
Promoter
Vaata Maailma SA (Look@World Foundation)
Period
2002-2011
Region (NUTS)
EE00
Keywords
digital literacy, adult education, public-private partnership, internet access

Context

Vaata Maailma (the Look@World Foundation) was founded in 2001 by a coalition of Estonian banks and telecom operators — including Swedbank, SEB Pank, Elion and EMT — to close the country's digital-skills gap as internet infrastructure expanded nationally.

Activities

Its flagship "Tuleme Arvutisse!" ("Come Along!") campaign trained over 100,000 people, around 10% of Estonia's adult population, in basic computer and internet use between 2002 and 2004, largely through free courses delivered via public libraries, schools and community centres. The Foundation repeated the model in 2009-2011, training a further 102,697 people, and later ran follow-on programmes including SmartLabs (afterschool ICT clubs, from 2012) and NutiKaitse 2017 (mobile-security literacy).

Results

Independent tracking cited by Nesta shows Estonia's share of internet users rising from 28.6% in 2000 to 91.4% by July 2016, a period spanning the Foundation's campaigns alongside parallel state investment in public internet access points and e-government services.

Conclusions

The Foundation's training is one contributing factor among several behind Estonia's internet-adoption rise, rather than its sole cause.

Implementation

Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.

Commonly funded by

Philanthropic / foundation funding

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Data sources

Where this practice's information was retrieved from, and when.

Attachments

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