National Digital Skills Empowerment Campaign (NTI)
Barbados
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Look@World Foundation – 'Come Along!' Digital Literacy Campaign
Estonia · Tallinn · See the Estonia profile
A private-sector-funded Estonian NGO trained over 100,000 adults (about 10% of the adult population) in basic computer and internet skills in 2002-2004, then repeated it in 2009-2011, alongside a national rise in internet use from 28.6% (2000) to 91.4% (2016).
100,000+
People trained in first campaign wave (2002-2004)
~10 %
Share of Estonia's adult population trained (2002-2004 wave)
102,697
People trained in second campaign wave (2009-2011)
28.6 %
Estonia's internet-user share (2000)
91.4 %
Estonia's internet-user share (July 2016)
Details
- Maturity
- Established
- Promoter
- Vaata Maailma SA (Look@World Foundation)
- Period
- 2002-2011
- Keywords
- digital literacy, adult education, public-private partnership, internet access
Context
Vaata Maailma (the Look@World Foundation) was founded in 2001 by a coalition of Estonian banks and telecom operators — including Swedbank, SEB Pank, Elion and EMT — to close the country's digital-skills gap as internet infrastructure expanded nationally.
Activities
Its flagship "Tuleme Arvutisse!" ("Come Along!") campaign trained over 100,000 people, around 10% of Estonia's adult population, in basic computer and internet use between 2002 and 2004, largely through free courses delivered via public libraries, schools and community centres. The Foundation repeated the model in 2009-2011, training a further 102,697 people, and later ran follow-on programmes including SmartLabs (afterschool ICT clubs, from 2012) and NutiKaitse 2017 (mobile-security literacy).
Results
Independent tracking cited by Nesta shows Estonia's share of internet users rising from 28.6% in 2000 to 91.4% by July 2016, a period spanning the Foundation's campaigns alongside parallel state investment in public internet access points and e-government services.
Conclusions
The Foundation's training is one contributing factor among several behind Estonia's internet-adoption rise, rather than its sole cause.
Implementation
Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.
Data sources
Where this practice's information was retrieved from, and when.
- C-NAPSE web research — accessed 2026-07-09
- Vaata Maailma SA (Look@World Foundation) — accessed 2026-07-09
- All Digital - Vaata Maailma / Look@World Foundation — accessed 2026-07-09
- Nesta - Digital Frontrunners Spotlight: Estonia — accessed 2026-07-09
Attachments
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