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Good practice Imported

Ruangguru — Indonesia's AI-adaptive tutoring platform at national scale

Indonesia · Jakarta · See the Indonesia profile · See the Jakarta profile

Evidence: Descriptive / self-reported Top 28% 60/100 · Ask Evidence Copilot about this practice

Indonesia's largest AI-powered tutoring platform: 40M+ users across Indonesia, Vietnam and Thailand. Free Ruangkelas tier covers 46,000 public schools in 480 districts and has trained 200,000+ teachers; company-reported 7–22% national exam score uplift. Raised ~$205M since 2014.

40 million+
Users (as of early 2026)
7-22 %
National exam score uplift (self-reported) (programme data)
46,000 schools
Public schools reached via free Ruangkelas tier (n/a)
480 districts
Districts covered (n/a)
200,000+ teachers
Teachers supported (n/a)
205 USD million
Total funding raised (2019-2021)
72 %
Satisfaction rate (2022 survey, n=277)
Ruangguru — Indonesia's AI-adaptive tutoring platform at national scale

Details

Maturity
Established
Promoter
Ruangguru (PT Ruang Raya Indonesia)
Period
2014–present
Keywords
edtech, adaptive learning, K-12, tutoring, private

Context

Ruangguru ('Room of Teachers') was founded in Jakarta in April 2014 to address Indonesia's structural shortage of qualified tutors, particularly outside Java, combining an AI recommendation engine, adaptive video lessons, live online classes and gamified practice across core K-12 subjects.

Objectives

The platform aims to extend affordable, adaptive tutoring at national scale, operating more than 120 physical 'Bimbingan Belajar' learning centres and expanding into Vietnam and Thailand; the free Ruangkelas tier specifically targets public-school access, reaching 46,000 schools across 480 Indonesian districts and supporting over 200,000 teachers.

Activities

The company raised $150M in a December 2019 Series C (General Atlantic, GGV Capital) and a further $55M from Tiger Global in April 2021 (~$205M total). In August 2025 UOB partnered with Ruangguru to deliver digital-skills learning to 90,000 Indonesian students over five years.

Results

Internal programme data report a 7-22% uplift in national exam scores among participating students. A peer-reviewed study in the Ilomata International Journal of Social Science (277 high-school respondents, 2022) found 72% satisfaction and 68% intent-to-recommend.

Conclusions

The 7-22% impact figure is company-reported without an independent randomised controlled trial, and Ruangguru underwent significant layoffs in November 2022 (916 staff, ~17% of workforce) amid a global edtech contraction; the subscription-based premium tier also creates an access gradient alongside the free public-school programme.

Implementation
Indicative cost
Medium (€50k–€500k) — Free Ruangkelas tier for public schools; premium subscription and physical centres represent additional commercial cost tiers. ~$205M raised in venture funding since 2014.
Time to results
Long (> 3 years) — Built up over 10+ years (2014-present) to reach current scale; new partnerships (e.g. UOB) are structured as multi-year (5-year) programmes.
Staffing & skills
Ruangguru (PT Ruang Raya Indonesia) — 4,231 employees as of early 2026, 120+ physical 'Bimbingan Belajar' learning-centre staff, Corporate partners (e.g. UOB) fund specific programmes

Conditions for success

  • Free Ruangkelas tier removes cost barriers for public schools
  • Blended physical-centre and digital delivery model
  • Over 200,000 teachers trained to support platform use

Common failure modes

  • 7-22% exam-score uplift is company-reported programme data without an independent RCT
  • November 2022 layoffs (916 staff, ~17% of workforce) show financial/market vulnerability amid edtech contraction
  • Subscription premium tier creates an access gradient alongside the free public-school programme

Where it fits

Governance type
private company with public-school partnerships and government-adjacent reach
Scale
national (Indonesia: 46,000 schools/480 districts) plus regional expansion to Vietnam and Thailand
Income level
lower-middle to upper-middle income

Commonly funded by

Own resources / municipal budget

Indicative funding routes for practices of this type — always check each programme's current calls and eligibility rules.

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Data sources

Where this practice's information was retrieved from, and when.

Attachments

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