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Good practice

servizz.gov AI Chatbot — Malta's National Public-Service Virtual Assistant

Malta · Valletta · See the Malta profile

Malta's servizz.gov agency runs a bilingual AI chatbot that logged about 40,000 users in its first eight months; folded in June 2026 into a relaunched portal that drew 738,000+ users and 2m+ page views the prior year, most chatbot queries arriving after office hours.

Details

Promoter
servizz.gov (Ministry for the Public Service, Government of Malta)
Period
2023 (chatbot in operation) – June 2026 (integrated portal relaunch)
Keywords
AI chatbot, e-government, citizen services, social security, public administration

Description

Malta's public-facing service agency, servizz.gov, under the Ministry for the Public Service, operates an AI-driven "chat bubble" on its servizz.gov portal that helps citizens navigate applications, social security schemes, and European Health Insurance Card requests. By September 2023, CEO Massimo Vella reported that around 40,000 people had used the chatbot in the first eight months of that year, with most conversations concentrated after 8–9pm, when government offices are closed — evidence that the tool captures genuine after-hours self-service demand rather than merely substituting for a helpdesk.

On 26 June 2026, servizz.gov relaunched its portal with a broader set of AI-enabled tools: a "Benefit Finder" that matches users to eligible schemes, life-event-based navigation, personalised dashboards, and online appointment booking for tax assistance and identity-card collection, alongside the existing bilingual (Maltese/English) chatbot. Principal Permanent Secretary Tony Sultana and servizz.gov CEO Massimo Vella said the platform recorded more than 738,000 users and over 2 million page views in the preceding year — a scale that places the chatbot within one of the highest-traffic government digital-service channels in the country.

Public reporting to date is limited to usage counts released by servizz.gov itself; no independent audit of chatbot accuracy, escalation rates, or citizen-satisfaction outcomes has been published, and the 738,000-user portal figure covers the whole relaunched site rather than the chatbot specifically. The case is included as a genuine, multi-year, nationally scaled public-facing AI deployment with real (if self-reported) usage evidence, rather than a rigorously externally evaluated one.

Read the full analysis: https://publicservice.gov.mt/en/news/servizz-gov-launches-new-portal-for-more-personalised-public-services

Implementation

Implementation detail (cost, timeline, staffing, conditions for success) is not yet available for this practice.

Data sources

Where this practice's information was retrieved from, and when.

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