Going All Inclusive
United Kingdom
‘Going all inclusive’ is a program framework for the development and delivery of a collaborative digital program. An area (i.e. …
Good practice
Imported
★ 60
★ 52
★ 52
★ 56
The Vodafone Mobile Devices Project
United Kingdom · Sheffield · Local · See the United Kingdom profile
The Mobile Devices project was a six-month study into the benefits of mobile data and devices for digitally excluded people. The Mobile Devices project examined the use of mobile by severely excluded and hard-to-reach groups, and explored how mobile could be used by digital inclu
62 people
Participants in the study (2014-06-30 to 2015-03-01)
17 centres
Partner UK online centres (2014-06-30 to 2015-03-01)
Details
- Maturity
- Discontinued
- Promoter
- Good Things Foundation — website
- Type
- Service
- Status
- Ended
- Target groups
- People with disabilities, Elderly people, Migrants, Unemployed and those facing social problems
- People reached
- 62
- Period
- 2014-06-30 – 2015-03-01
- Keywords
- digital skills, accessibility, digital inclusion, internet access, social exclusion.
Context
The project was informed by Vodafone's 2014 report 'Mobile: A Powerful Tool for Digital Inclusion,' which set out ways mobile devices and connectivity could advance digital inclusion.
Objectives
Examine how mobile data and devices could benefit digitally excluded, hard-to-reach people, and explore how digital-inclusion practitioners could use mobile technology to bring new users into basic digital-skills support.
Activities
Tinder Foundation (now Good Things Foundation) worked with 17 hyperlocal partners from the UK online centres network. Each of 62 participants — all with very limited digital skills and meeting at least one social-exclusion criterion — was loaned a mobile device (tablet, smartphone or Wi-Fi hotspot) to use at home and out and about, with one-to-one tailored support from centre staff to identify motivations and build device/internet skills.
Results
The six-month study (June 2014-March 2015) gathered in-depth qualitative data through ongoing observation and baseline and impact interviews with the 62 participants, plus additional participant interviews conducted by Tinder Foundation.
Implementation
- Indicative cost
- Medium (€50k–€500k) — Costs centre on device procurement/loan (tablets, smartphones, Wi-Fi hotspots) and staff time for one-to-one support; no budget figures published.
- Time to results
- Short (< 1 year) — Six-month study, 30 June 2014 to 1 March 2015.
- Staffing & skills
- Tinder Foundation / Good Things Foundation coordination staff, front-line staff at 17 UK online centre partner sites providing one-to-one tailored support
Conditions for success
- Loaned devices (tablet, smartphone or Wi-Fi hotspot) that participants could treat as their own for the study duration
- One-to-one tailored support to identify each participant's motivation before teaching device/internet use
- A network of hyperlocal delivery partners (UK online centres) to reach severely excluded, hard-to-reach individuals
Where it fits
- Governance type
- national digital-inclusion charity with corporate partner (Vodafone)
- Scale
- local/multi-site (17 centres, single study cohort)
- Income level
- high-income (UK)
Do you run this practice? Claim it — verified implementers get a public contact pathway and can propose corrections.
Data sources
Where this practice's information was retrieved from, and when.
- MEDICI / Digital Inclusion Atlas — accessed 2026-06-14
- Practice website — accessed 2026-06-14
Similar practices you may find useful
Click & Connect
United Kingdom
The Click and Connect centres aim to increase digital access throughout Scottish communities and open up a range of opportunities …
Go ON NI
United Kingdom
Go ON NI is a government initiative which introduces digital technology to people who aren't familiar with going online and …
Switch
United Kingdom
Switch promote a collaborative and networked partnership approach to tackling digital exclusion; using and valuing current resources and strategies in …