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Programa Ajira Digital

Quénia · Nairobi · Ver o perfil de Quénia · Ver o perfil de Nairobi

Evidência: Descritivo / autorreportado Top 76% 57/100 · Pergunte a Evidence Copilot sobre esta prática

O programa nacional de empregos digitais do Quénia já formou cerca de 391 mil jovens desde 2016, através de 101 centros de capacitação, ligando-os a trabalho freelance online — mas só cerca de um terço afirma ganhar rendimento online, e falta avaliação de impacto independente.

~9,000 people
Youth trained (early snapshot) (2021)
59,000 people
Youth trained, cumulative (December 2021)
~391,000 people
Youth trained, cumulative (June 2024)
~33 %
Trained youth reporting online income (as of latest reporting)
<40 %
Female participation in ICT training (as of latest reporting)

Detalhes

Maturidade
Consolidada
Promotor
Ministry of ICT, Innovation & Youth Affairs (Kenya), with Mastercard Foundation, KEPSA and eMobilis Technology Training Institute
Período
2016–present
Palavras-chave
Digital jobs, youth employment, gig economy, online freelancing, digital skills training

Contexto

Ajira Digital ('ajira' means 'job' in Swahili) is a Kenyan government initiative launched in November 2016 by the then Ministry of ICT to connect youth to online and digitally-enabled work, including freelancing, transcription, virtual assistance, e-commerce and business-process outsourcing. The programme responds to youth unemployment in Kenya, reported by KIPPRA at over 30%, and has grown into a nationwide network reaching all 47 counties, with Mastercard Foundation as principal strategic partner since 2019.

Atividades

Training and support are delivered free of charge through 101 Ajira Youth Empowerment Centres nationwide and more than 35 Ajira Clubs based in universities and TVET colleges, combining digital-skills training, mentorship and job-matching support for young people seeking online and digitally-enabled work.

Resultados

Cumulative numbers trained grew from around 9,000 (2021 snapshot) to 59,000 by December 2021 and to approximately 391,000 by June 2024. About one-third of trained youth report earning online income. Female participation in ICT training remains under 40%. No independent impact evaluation has been completed; figures come from a 2021 Dalberg implementation report and a TIFA tracer survey commissioned by the programme, and MIT's Poverty Action Lab (J-PAL) confirms no independent causal evaluation exists.

Implementação
Custo indicativo
Médio (50 mil–500 mil €) — Not published in available sources.
Tempo até resultados
Longo (> 3 anos) — Launched November 2016; scaled to 101 centres and 35+ university/TVET clubs, reaching all 47 counties by 2024.
Equipa e competências
Delivered through 101 Ajira Youth Empowerment Centres nationwide and 35+ Ajira Clubs in universities and TVET colleges

Condições de sucesso

  • Nationwide network of physical training centres and university/TVET-based clubs
  • Strategic partnership with Mastercard Foundation since 2019

Modos de falha comuns

  • Female participation in ICT training remains under 40%
  • Only about one-third of trained youth report earning online income

Habitualmente financiado por

National / regional programmes Philanthropic / foundation funding

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